Established in 2011, Serious Lunch now concentrates on the worldwide distribution, formatting and funding of a select portfolio of children’s and family programming with an emphasis on brand management. We represent Maverick, Hat Trick, Toff Media, Studio Ghibli, Saltkrakan (The Astrid Lindgren Company) and Dot to Dot Productions.
FOUNDER & CEO
Genevieve has worked in children’s television entertainment for over 25 years and has 10 hard won Executive Producer credits to her name including ‘Horrible Science’, ‘Messy Goes to Okido’ and ‘Angelo Rules’. She is both CEO of Serious Lunch, a television distribution company, and CEO of Eye Present, a large IP development and animation studio also in based in London.
Genevieve is also well known for founding CAKE Entertainment in 2001 which she sold to Zinkia in 2011. She is an expert in funding children’s and family programming and has a passion for developing and rolling out multi platform programming internationally, notably ‘Total Drama Island’ . She is currently sourcing new titles to distribute and new I.P with unique provenance including ‘Xephos & Honeydew: The Yogscast’ and ‘Flix’ her latest production projects.
Her distribution company and the studio studio offers an incredible mix of creative skills coupled with an unrivalled ability to raise finance from a mix of broadcast, distribution, public and private funding.
Genevieve’s Executive Producer previous credits include ‘Messy Goes to Okido’ for CBeebies and DHX, ‘Horrible Science’ for Toff Media and CiTV. “Angelo Rules” for TeamTo, France 3, RAI and Cartoon Network, “Ebb & Flo” with Canning Factory FIVE, Hahn Film & WDR “King Arthur’s Disasters” for ITV and Zenith (BAFTA nom) “Edgar & Ellen” for Nickelodeon USA and Star Farm, “Skunk Fu!” for BBC, Super RTL (BAFTA nom) “Oscar’s Oasis for TeamTo and TF1
Genevieve is also CEO of Eye Present a London based animation studio which develops and produces children’s and family intellectual property with unique provenance. Eye Present is a joint venture with Squint/Opera.
DIRECTOR OF GLOBAL SALES
To spearhead the growth of the company, Serious Lunch has tapped industry expert Leila Ouledcheikh for the newly created position of Director of Global Sales. Since 2001 Leila has demonstrated a strong on-going professional career in the media industry, with a consistent record of selling unique brands such as Power Rangers, Barbie, Transformers and Bob the Builder, to name a few.
Leila is based in London but originates from France. She has broad and comprehensive experience in the exploitation of kids IP and rights management, with a focus on TV distribution and strategic brand building across Consumer Products, Retail and Marketing.
Leila began her career at HIT Entertainment and subsequently held senior roles at London based Entertainment Rights and CAKE where she previously worked for Genevieve. Most recently, Leila served as SVP of EMEA Distribution and Consumer Products at Saban Brands until 2018, where she oversaw the EMEA operations with a focus on Power Rangers.
DIRECTOR OF OPERATIONS
Rick has worked as a Director of Operations across all aspects of the television distribution business since 2003 when he joined CAKE Entertainment. He has rejoined Genevieve at Serious Lunch and is a key member of the team, looking after the technical fulfilment of all distribution contracts and providing valuable client liaison. Rick also looks after the marketing of each of Serious Lunch’s titles as well as library management.
EXECUTIVE SALES ASSISTANT
Kate joined Serious Lunch from all3Media International and prior to that FremantleMedia. Kate works with the sales team to follow up on leads, fix appointments and conclude contracts. She is also responsible for designing pitch materials and maintaining the rights management system.
CEO Maverick Television
Maverick chose to partner with Serious Lunch due to the company’s expertise in distributing Children’s content. Genevieve has in depth knowledge of the market place and excellent contacts in the industry. She has secured a number of key deals for our content that have helped grow brand awareness. Serious Lunch supply us with regular updates on sales activity and market trends and actively promote our content at the relevant trade events.
Head of Acquis. & Co-Prod. ARD/ZDF
Working with Genevieve Dexter was always great. She is professional and experienced. She was key in creating and building a great programmes - I can highly recommend her.
Broadcast Executive | Kids-TV Veteran
With an enthusastic entreprenerial spirit and deep passion for children's programming, Genevieve is the perfect partner to lead you through the complexity of getting your show commissioned or distributed. No guarantees of course, but you will get a no-nonsense approach, enormous amount of expert knowledge, and a great big smile!
VP, IP Sales, Acquisitions & Co-Productions
It goes without saying that Genevieve is incredibly well-connected, has a thorough knowledge of the children's business and the challenges that are faced when trying to finance projects. She is extremely focused and clear-thinking but is also great fun - a must for this business!
Working with the team of Serious Lunch is absolutely fantastic. They did amazing things with the international distribution of our pre-school series Tik Tak. They know the market very well and are much appreciated internationally. The communication with Genevieve, Leila and Rick is open and smooth, never complicated. You feel that they are very passionate about the series they represent, I like that a lot. And of course they are just fun people as well!
Children's Media Specialist
Genevieve is highly knowledgeable in her field. That is why we have turned to her on many occasions as a speaker or expert panelist for Children's Media Conference events. She is also thoughtful and analytical which makes her a perfect booking when explaining to newcomers the workings of animation financing, production, distribution and marketing. She is an innovator, which again makes her an invaluable guest, as she challenges our delegates as well as supporting them.
VP Creative Affairs at 9 Story Media Group
Genevieve is the elusive triple threat in the Kid Biz..her expertise in financing, production and distribution make her an all knowing and brilliantly creative adviser on any project. She's also a fun person to hang around with!